The definition of native advertising
Take a look around the internet and you will find that the definition of native advertising is quite elusive.Some believe that ads delivered in stream on Facebook, Twitter and other social media...
View ArticleAn exclusive look inside the AFP strategy of a tabloid newspaper
Ekstra Bladet is the largest tabloid newspaper in Denmark. The print newspaper has roughly 150.000 readers and their website more than six million page views on a daily basis.As of late, the newspaper...
View ArticleA look inside: Advertiser funded live coverage
As advertiser funded programming (AFP) continues to take hold in the media industry, new designs of AFP are emerging. Recently we became aware of an interesting variation that Danish tabloid newspaper...
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